Most Reputable Brands in 2018

Which brands came out on top in the recent Harris Poll consumer survey about reputation? Harris asks about six dimensions affecting reputation, including products, social responsibility, emotional appeal, workplace environment, financial results, and vision/leadership.

Hint: The same company has topped the list for three consecutive years. In other words, this company's reputation has remained the highest among surveyed consumers.

Here's the list of top 10 most reputable brands in 2018:

10. Aldi (deep-discount grocery retailer)
9. Patagonia (retailer of outdoor apparel and equipment)
8. Publix Super Markets (major grocery retailer)
7. UPS (package delivery service)
6. HEB Grocery (Texas-based grocery retailer)
5. Walt Disney (entertainment company)
4. Chick-fil-A (fast-food restaurant chain)
3. Tesla (automotive and solar energy firm)
2. Wegmans (grocery retailer)

and the top firm in this year's poll is . . . . . .

1. Amazon (pioneering online retailer)