Newly Updated: Links to Resources for Your Marketing Plan

Writing or revising a marketing plan? Click here to see more than 60 links to news, ideas, and sources of data for developing or refining a marketing plan.

The links include these categories:

• Info about the marketing environment, customers, and markets
• Info about businesses and competition
• Info about social responsibility, ethics, and sustainability
• Info about marketing tools, processes, and analytics
• Trends in retailing and marketing channels
• Trends in mobile marketing and online retailing

One link I check often is Knowledge @ Wharton, where experts analyze timely trends in business and nonprofit marketing. Take a look and see what you can take away that will help you with your marketing plans.