Airlines have distinct brand personalities, and more carriers are reinforcing those images with unique and entertaining on-board safety videos.
The latest is by Air New Zealand, the "Official Airline of Middle-Earth." Here's a link to what the airline calls "the most epic safety video ever." The airline posted it on Youtube yesterday and in 24 hours, the video has attracted 616,000 views. And no wonder: It stars some of the Hobbit stars, including Elijah Wood, and takes the viewer on a journey that crosses New Zealand and enters the realm of elves and other Middle-Earth inhabitants.
Other airlines are using safety videos to reflect and reinforce brand personality--and to put a smile on passengers' faces while providing serious safety information. Virgin America has attracted millions of views for its animated safety video, for instance.
Considering the intense competition among today's airlines, making safety videos entertaining and brand-related is a good way to give passengers a positive experience while getting ready for takeoff.
Showing posts with label Air New Zealand. Show all posts
Showing posts with label Air New Zealand. Show all posts
Thursday, October 23, 2014
Friday, November 22, 2013
Marketing Middle-Earth and Friends
The Hobbit: The Desolation of Smaug opens in December, and of course marketing is building to a crescendo, given the size of the production investment, the importance of the Hobbit brand franchise, and the competition among holiday-time movies. The Hobbit Facebook page has 3.4 million likes, and counting, as the social media marketing machine heats up.
Filmed in New Zealand, like the Lord of the Rings movies, this second in the Hobbit series is renewing interest in New Zealand as a travel destination. All the major players gathered in Wellington for a fan event, one of many marketing activities leading up to the movie debut. Air New Zealand is prepping a jet to look like something out of Middle-Earth and building branded videos and contests around the movie's world premiere.
Other friends of Middle-Earth are also riding on the movie's coat-tails. One example: LEGO is launching a new game based on the Hobbit movie trilogy in 2014.
Filmed in New Zealand, like the Lord of the Rings movies, this second in the Hobbit series is renewing interest in New Zealand as a travel destination. All the major players gathered in Wellington for a fan event, one of many marketing activities leading up to the movie debut. Air New Zealand is prepping a jet to look like something out of Middle-Earth and building branded videos and contests around the movie's world premiere.
Other friends of Middle-Earth are also riding on the movie's coat-tails. One example: LEGO is launching a new game based on the Hobbit movie trilogy in 2014.