Business Week reports that McDonald's has redesigned its packaging. The Golden Arches are still there, reinforcing the store signage and echoing the McDonald's "M."
I like these more contemporary designs, which smartly reinterpret the long-standing, traditional red-and-yellow packages. Sometimes brand updates move too far from the familiar. This update is very 2009 without losing the McDonald's touch (it's the special sauce, right?).
I like these more contemporary designs, which smartly reinterpret the long-standing, traditional red-and-yellow packages. Sometimes brand updates move too far from the familiar. This update is very 2009 without losing the McDonald's touch (it's the special sauce, right?).
 clipped from www.businessweek.com
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