Friday, December 12, 2008

The New McDonald's Packaging

Business Week reports that McDonald's has redesigned its packaging. The Golden Arches are still there, reinforcing the store signage and echoing the McDonald's "M."

I like these more contemporary designs, which smartly reinterpret the long-standing, traditional red-and-yellow packages. Sometimes brand updates move too far from the familiar. This update is very 2009 without losing the McDonald's touch (it's the special sauce, right?).

McDonald's is rolling out new designs for its food packaging aimed at fortifying the brand and staying ahead of obesity concerns

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