Wednesday, December 31, 2008

Flavored by Fleur de Sel

For the sample marketing plan in my "Essential Guide to Marketing Planning," I created a company that markets luxury chocolates, including one type of chocolate with a light sprinkling of fleur de sel.

Now desserts (chocolates, caramel, etc) garnished with expensive specialty salt have burst into the mainstream (see NY Times article) because the intense flavor adds an unexpected but welcome finishing touch. Happy new year!
clipped from

How Caramel Developed a Taste for Salt
clipped from
Fleur De Sel De Camargue French Sea Salt 125 G 4.4 Oz

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