Tuesday, December 9, 2008

Ryanair's Bargain Fares

Ryanair's web site practically shouts "bargain fares." If it were a radio commercial, the volume would be turned up HIGH. If it were a billboard, it would have bright flood lights all around the rim. No one can mistake Ryanair's competitive strategy--a strategy in synch with the current consumer mindset of saving money.

Given the economic environment and slowdown in air travel, will Ryanair be able to afford to acquire and really assimilate Aer Lingus, as it has wanted to do for some time?
clipped from www.ryanair.com
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