Occupy Branding

GoDaddy reports an avalanche of registrations for domains that begin "Occupy ____." More than 500 sites were registered in recent months with names like "OccupyThanksgiving" (save the turkey) to "OccupyDenver" (aligned with the Occupy Wall Street movement).

Advertising Age wrote about the Occupy movement and how it's affecting marketing here.

The Canadian Marketing Association has a video and thoughts about Occupy and marketing here.

How will the Occupy movement influence marketing in the future? In the short term, "occupy" will be a shorthand term that will pop up all over the place. Beyond 2012, who knows? I hope GoDaddy reports on how many of the "Occupy ___" sites renew their domain registrations in a year, 2 years, 3 years...

Ryanair's Bargain Fares

Ryanair's web site practically shouts "bargain fares." If it were a radio commercial, the volume would be turned up HIGH. If it were a billboard, it would have bright flood lights all around the rim. No one can mistake Ryanair's competitive strategy--a strategy in synch with the current consumer mindset of saving money.

Given the economic environment and slowdown in air travel, will Ryanair be able to afford to acquire and really assimilate Aer Lingus, as it has wanted to do for some time?

clipped from www.ryanair.com