Discovery's Smart Marketing to Educators

This week's BusinessWeek has an article about how the Discovery Channel repurposed its vast library of videos to sell to the educational market. This isn't just a new label on old stuff--it's a package with free grade-specific lesson plans and teacher's guides. Discovery has a good brand and followers among teachers, parents, and children. "These students are going to be our TV viewers of tomorrow," says the head of this Discovery business. Smart targeting, smart product development.

clipped from school.discoveryeducation.com View lesson plans for elementary, middle and high school students. Lesson plans correspond to VHS and DVD titles located in The Store. Find hundreds of original lesson plans, all written by teachers for teachers. Use the pull-down menus below to browse by subject, grade, or both.