Wednesday, December 17, 2008

46 Days Till Super Bowl 43

And already the publicity machine is gearing up to get people buzzing about the commercials. Weatherproof Garment Co, according to the WSJ, is advertising to find 9 others who want to share its 30-second TV spot during the big game.

The offering price is $300,000 per 3 seconds of screen time, which seems steep for a blink of an eye. Of course, the media coverage of the 10-company commercial would be worth more than the price any one firm pays. I think if Weatherproof delays its real push till January, some companies may actually come forward and give this thing a try. I'll be tuning in to see how it turns out. How about you? Oh, and there'll be a football game on at the same time, remember.

46 Days 09 Hrs 17 Mins

clipped from

Splitting a Super Bowl Spot 10 Ways

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