And already the publicity machine is gearing up to get people buzzing about the commercials. Weatherproof Garment Co, according to the WSJ, is advertising to find 9 others who want to share its 30-second TV spot during the big game.
The offering price is $300,000 per 3 seconds of screen time, which seems steep for a blink of an eye. Of course, the media coverage of the 10-company commercial would be worth more than the price any one firm pays. I think if Weatherproof delays its real push till January, some companies may actually come forward and give this thing a try. I'll be tuning in to see how it turns out. How about you? Oh, and there'll be a football game on at the same time, remember.
The offering price is $300,000 per 3 seconds of screen time, which seems steep for a blink of an eye. Of course, the media coverage of the 10-company commercial would be worth more than the price any one firm pays. I think if Weatherproof delays its real push till January, some companies may actually come forward and give this thing a try. I'll be tuning in to see how it turns out. How about you? Oh, and there'll be a football game on at the same time, remember.
 clipped from www.tampabaysuperbowl.com
 clipped from www.comcast.net
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