Friday, December 5, 2008

Harajuku Lovers in US?

How many US girls know where Harajuku is, let alone why the brand is focused on cuteness? A local Macy's has a tiny Harajuku Lovers display with perfume locked inside and cute T-shirts on a rack next to the display case. Nobody noticed the display the day I was there, even though it was next to the checkout.

I was in Harajuku last year and enjoyed watching the teens and 20-somethings parade in sometimes cute, sometimes edgy fashions. Even though Tokyo teens are fashion-forward, and teen style mags know Harajuku, I wonder if the neighborhood has real fashion cachet here. This isn't Hello Kitty, you know.

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