U.S. businesses are concerned about their employees, as well as about the impact that the international coronavirus outbreak may have on supply chains and customer behavior...and, ultimately, sales and profits.
MarketWatch has comments from dozens of these corporations here.
The U.S. Centers for Disease Control provides "interim guidance" for businesses here.
Please stay safe.
Thursday, March 5, 2020
Wednesday, February 5, 2020
Disney Plus Is Growing Fast
Not 90 days after Disney Plus debuted its streaming on-demand service, it has attracted nearly 29 million subscribers.
The service projects it will have more than 60 million subscribers worldwide by 2024.
With so many strong entertainment brands and franchises (Marvel, Pixar, etc.) available on Disney Plus, the streaming service has a powerful consumer appeal.
For more, see the Associated Press article here.
The service projects it will have more than 60 million subscribers worldwide by 2024.
With so many strong entertainment brands and franchises (Marvel, Pixar, etc.) available on Disney Plus, the streaming service has a powerful consumer appeal.
For more, see the Associated Press article here.
Thursday, December 19, 2019
Merger will reshape automotive market
Fiat Chrysler merges with Peugeot
Fiat Chrysler and Peugeot finalized their 50-50 merger this week. The combined company expects to sell nearly 9 million vehicles every year, making it the world's 4th largest automaker by volume and 3rd largest by revenue.Thursday, October 31, 2019
Fiat Chrysler and Peugeot to Merge
If Fiat Chrysler and Peugeot complete their just-announced merger, the resulting firm will be the industry's fourth largest.
Read more about this merger here.
Read more about this merger here.
Tuesday, August 20, 2019
Business Roundtable: Corporations Should Benefit ALL Stakeholders
One of the most influential business groups in America, the Business Roundtable recently announced it supports the concept of redefining a corporation to benefit all stakeholders, not just shareholders.
This is a major shift away from the idea that profiting shareholders takes precedence over consideration of other stakeholders (employees, customers, vendors, and communities).
Read the entire announcement here.
This is a major shift away from the idea that profiting shareholders takes precedence over consideration of other stakeholders (employees, customers, vendors, and communities).
Read the entire announcement here.
Sunday, July 28, 2019
Store Brands Continue Strong Growth
Value-minded consumers are choosing private-label store brands in many cases, cutting into the sales of established manufacturer brands. Not surprisingly, grocery chains such as Kroger are feeding this trend by increasing the breadth and depth of their private-label product mix.
Wednesday, April 17, 2019
Marketing Plan Glossary
Cannibalization.
Greenwashing.
Multichannel marketing.
Psychographic characteristics.
All these and more terminology for marketing planning can be found on the Marketing Plan Glossary site here.
Greenwashing.
Multichannel marketing.
Psychographic characteristics.
All these and more terminology for marketing planning can be found on the Marketing Plan Glossary site here.
Friday, February 15, 2019
Airbus Drops A380 Super-Jumbo Jet
In June, 2006, I posted about the different strategies and market forecasts of Airbus vs. Boeing.
Airbus thought passengers would be flying hub to hub in giant jets like the A380. Boeing thought passengers would be flying point to point in smaller jets.
Now, more than 12 years later, Airbus has decided to discontinue its super-jumbo A380. Orders had been dropping off . . . and now Airbus will remove the 380 from its product line.
It turned out, Boeing's vision of how passengers would prefer to travel, coupled with tech advances in jet fuel economy and airline decisions, made a big difference in marketing new commercial jets.
Airbus thought passengers would be flying hub to hub in giant jets like the A380. Boeing thought passengers would be flying point to point in smaller jets.
Now, more than 12 years later, Airbus has decided to discontinue its super-jumbo A380. Orders had been dropping off . . . and now Airbus will remove the 380 from its product line.
It turned out, Boeing's vision of how passengers would prefer to travel, coupled with tech advances in jet fuel economy and airline decisions, made a big difference in marketing new commercial jets.
Thursday, November 1, 2018
Marketing Plan Resources
Thanks for visiting.
If you're formulating a marketing plan, take a peek at the sample plan posted on the website for my U.S. textbook. It will give you an idea of how to organize a marketing plan and the kind of content included.
You can also browse the glossary of key terms on the same website.
For a listing of links to marketing plan resources all over the web, see here. You'll find news sites, marketing data sites, and many other useful sources of statistics and updated info about companies and concepts.
And finally, if you're looking for my perspective on whether competitors are stakeholders, here's one of many posts on the subject. Yes, competitors are stakeholders, in my view!
If you're formulating a marketing plan, take a peek at the sample plan posted on the website for my U.S. textbook. It will give you an idea of how to organize a marketing plan and the kind of content included.
You can also browse the glossary of key terms on the same website.
For a listing of links to marketing plan resources all over the web, see here. You'll find news sites, marketing data sites, and many other useful sources of statistics and updated info about companies and concepts.
And finally, if you're looking for my perspective on whether competitors are stakeholders, here's one of many posts on the subject. Yes, competitors are stakeholders, in my view!
Wednesday, October 24, 2018
Marketers Market for Halloween
Yes, "holiday creep" has Halloween candy/costumes in stores even before back-to-school marketing begins. But marketing trends go well beyond these basics.
No matter what you're marketing, be aware that if you're using Halloween themes in email marketing, you may have fewer folks open your messages. Yet the conversion rate is solid, meaning those who open messages can be converted into buyers.
Some marketers prefer to intro or preview Halloween goods and services early, little by little, to build anticipation and awareness. This is certainly the case for theme parks and other service marketers that offer special Halloween experiences.
Seasonal products or campaigns related to Halloween need time to reach audiences and generate response. The soft-drink brand Fanta rolled out Halloween-themed Snap filters early to encourage usage and viral reaction.
Halloween and pumpkins are a traditional association. Pumpkin food products are selling well as the fall season gets into full swing before Halloween. As usual, marketers are pushing pumpkin spice everything. In fact, Starbucks and Dunkin' began marketing pumpkin flavors in August this year. But, despite rumors, there is NO Oscar Meyer pumpkin-flavor bologna.
No matter what you're marketing, be aware that if you're using Halloween themes in email marketing, you may have fewer folks open your messages. Yet the conversion rate is solid, meaning those who open messages can be converted into buyers.
Some marketers prefer to intro or preview Halloween goods and services early, little by little, to build anticipation and awareness. This is certainly the case for theme parks and other service marketers that offer special Halloween experiences.
Seasonal products or campaigns related to Halloween need time to reach audiences and generate response. The soft-drink brand Fanta rolled out Halloween-themed Snap filters early to encourage usage and viral reaction.
Halloween and pumpkins are a traditional association. Pumpkin food products are selling well as the fall season gets into full swing before Halloween. As usual, marketers are pushing pumpkin spice everything. In fact, Starbucks and Dunkin' began marketing pumpkin flavors in August this year. But, despite rumors, there is NO Oscar Meyer pumpkin-flavor bologna.