Thursday, August 28, 2008

More Mag than Log (Remember Magalogs?)

clipped from www.costco.com
Online Connection
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In one of my early textbooks, I mentioned magalogs, catalogs that included magazine-style editorial content to draw readers through the pages. Lands' End did some of that, as did other retailers and catalog merchants.

The Costco Connection is more mag than log--in fact, an editorial in the September issue notes that it's a general interest magazine, not a catalog, but it does have ads (minus prices, because buyers negotiate up till the last minute for the best bargains).

Every month I read about the featured books (mystery fan that I am). This month's issue has a great cover story; another article asks and answers tough questions about Costco going green all over. If you haven't seen this magazine, it's worth taking a minute to click and browse.

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