Monday, August 11, 2008

Big Olympic Win for WIN

Stubborn Odors

Most liquid detergents do not target embedded odors and even after
gym clothes are washed, these odors stay entrenched in the fibers.
After a few workouts, even the best high tech fabrics typically develop
a musty odor. This is caused by bacteria attracted to sweat soaked
fabric. Innovation

Bacteria causes odors
blog it
Who even knew that the US Olympic Team had an official laundry detergent? Well, it does, and WIN is winning over athletes and skeptics, thanks to a special formula for washing sweaty odors out of high-tech sports clothing. Today's Wall St. Journal also has a story about WIN. Small company, big Olympic bet, big payoff for smart marketing.

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