Tuesday, May 5, 2009

JCPenney's Attitude of Gratitude


JCPenney sent me a postcard today--and (as a customer and a marketer) I was pleased by the retailer's attitude of gratitude.

The copy adjacent to the address part of the card reads:

A Special Message to You:

I'd like to wish a very Happy Mother's Day to all our friends and customers.

During this special time, I want you to know how much we value your business. There are many places you can choose to shop. We are doing our best to make sure that JCPenney meets -- and even exceeds -- your expectations.

We're stepping up our style, with the quality you expect and the prices you love. This is what you've asked for, and I want you to know we're listening.

Sincerely,

Myron E. (Mike) Ullman, III
Chairman of the Board & Chief Executive Officer

Style, quality and price matter
--
Dear Mr. Ullman:

Thanks for your postcard and your company's attitude of gratitude. Thoughtfulness matters too. Even if I don't buy now, JCP is definitely on my list of places to shop. You've earned my respect and I'm glad to know you're listening.

Sincerely,

Marian Wood

PS--Blog readers, what do you think of JCP's attitude of gratitude?

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