JCPenney sent me a postcard today--and (as a customer and a marketer) I was pleased by the retailer's attitude of gratitude.The copy adjacent to the address part of the card reads:
A Special Message to You:
I'd like to wish a very Happy Mother's Day to all our friends and customers.
During this special time, I want you to know how much we value your business. There are many places you can choose to shop. We are doing our best to make sure that JCPenney meets -- and even exceeds -- your expectations.
We're stepping up our style, with the quality you expect and the prices you love. This is what you've asked for, and I want you to know we're listening.
Sincerely,
Myron E. (Mike) Ullman, III
Chairman of the Board & Chief Executive Officer
Style, quality and price matter
--
Dear Mr. Ullman:
Thanks for your postcard and your company's attitude of gratitude. Thoughtfulness matters too. Even if I don't buy now, JCP is definitely on my list of places to shop. You've earned my respect and I'm glad to know you're listening.
Sincerely,
Marian Wood
PS--Blog readers, what do you think of JCP's attitude of gratitude?
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