
Product placement did
not run rampant in the new
Star Trek movie. The Nokia placement was in "character" for the brand and the movie, although Engadget and some other blogs disagree. We see a Nokia phone integrated into a classic Corvette driven by the young James T. Kirk. (No spoiler here--check this
clip to see the product placement.) Nokia has released a
limited edition phone with
Star Trek extras like a phaser shot ringtone. More on the marketing tie-ins at
Trekmovie.com. May the rejuvenated
Star Trek franchise live long and prosper.
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