Wednesday, April 21, 2010

Coupons, Smucker's, and Stars on Ice

Stars on Ice is in town and attendees get two hours of star power on ice--Olympic, World, and National champions! Great show.

At each seat was a full-color Smucker's coupon with the photo of ice dancers Tanith Belbin and Benjamin Agosto and an offer of $1.00 off any two Smucker's jams and Jif peanut butters. Two "stars" mentioned Smucker's on ice during the show, and got a round of applause.

During the show, attendees were handed a brief questionnaire asking how we heard about the show, what we thought of it, what we rated highest and lowest, and how we feel about the sponsor. A Dunkin' Donuts commercial showed on screen as intermission came to an end.

On the way out, attendees received a goody bag with Smucker's samples, Folgers coffee samples, Dunkin' Donuts coffee samples, and a handful of coupons for all those products and more. Plus recipes as well!

Surveys are one thing, but tracking coupon redemption will show Smucker's whether Stars on Ice ticket-holders are really a good target market and a financially sound investment of marketing money.

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