Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Tuesday, April 13, 2010
Have a HaptiHeart? Or Take a Punch?
Now who could resist blogging about the HaptiHeart, a wearable item its inventor hopes will sweep Japan and beyond?
The idea is to add a physical component to the virtual experience of someone making your heart beat faster or sending you a hug or some other emotional connection.
This isn't the only product to translate virtual into physical. The Tactile Gaming Vest gives you a punch when you're playing a video game. Yes, if your avatar get punched on the screen, you feel it under the vest too.
I'm not sure these products qualify as "meeting a customer need" but they're intriguing, innovative, original, and interesting food for marketing thought.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.