This year's Fortune 500 printed issue is definitely fatter than last year's, loaded with many more ads and articles than in 2009. I have the annual 500 issues going back to 1998. Below is the page count, year by year.
Does the size of the issue mirror the economic situation or does it reflect the fortunes of the magazine business? Note that the peak for this period was 2000, when the issue had a whopping 630 pages.
2010: 308
2009: 276
2008: 356
2007: 386
2006: 384
2005: 410
2004: 478
2003: 410
2002: 402
2001: 474
2000: 630
1999: 510
1998: 506
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