Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Wednesday, July 2, 2008
Flip License Agreement - Rights Grab? Not Necessarily
I love the Flip video recorder, but I don't love the license agreement that its maker, Pure Digital, wants to impose. If I don't click "I agree," I can't get the firmware upgrade. Take a look at the above section of the license agreement and you'll see that the company wants a non-exclusive, royalty-free license for all time to the rights to my content in some circumstances.
Late in June, I wrote Pure Digital and asked for clarification of this issue. I wrote again but received no answer until August 13th. Here's Flip's reply, which made me feel much better. Thank you, Flip.
Hello Marian,
Please know that this is a standard License Agreement and we will not be using any of your content without first obtaining your written permission. We hope this has addressed your concerns.
Please feel free to contact us with any more questions you may have about our products, services, and policies.
Thank you,
Flip Video Support
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