Sunday, October 25, 2009

New Face of Branding: Faces of College Athletes

Watching Notre Dame win over Boston College yesterday, I noticed what you can plainly see in this NBC Sports file photo: Adidas gets audience attention every time the TV camera focuses on quarterback Jimmy Clausen (which is much of the time). Other UND players had Adidas logos on their faces as well. Adidas is one of the team's corporate sponsors, along with Coca-Cola, JP Morgan Chase, Gatorade, McDonald's, and Xerox.

I'm accustomed to seeing logos all over sports uniforms, hats, helmets, etc.. But college football stars' faces as brand billboards?

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