New Marketing Plan Handbook

And now for some shameless self-promotion: Amazon recently posted the cover image of my Marketing Plan Handbook 4th edition, to be published on my birthday. Look for expanded coverage of social media, metrics, crowdsourcing, mobile marketing, and much more. Also new: Cases and examples showing marketing planning in businesses and nonprofit organizations around the world.

As in the past, my book will be bundled with Palo Alto Software's Marketing Plan Pro software, ready for use in undergrad and grad courses in marketing, marketing planning, marketing management, and marketing strategy.