Saturday, February 13, 2010

New Edition on March 1st

Modestly, let me note that the new edition of my Marketing Plan Handbook will be published on March 1st, available in college book stores and, of course, on Amazon.

In addition to lots of new content and dozens of new examples, the new edition features a new PowerPoint presentation and new discussion questions. Best of all, Marketing Plan Pro software is bundled with the book for U.S. students.

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