Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Saturday, October 6, 2012
Goodwill Markets Vintage Everything
"Vintage" clothing and furniture and housewares are trendy...and that's great news for Goodwill Industries. The nonprofit group's mission is: to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.
Its no-frills thrift stores offer employment for local people and sell a wide selection of clothing and seasonal basics at extremely reasonable prices. Money raised helps Goodwill provide job retraining and other needed services in hundreds of U.S. communities.
Now new Goodwill stores are filling vacant storefronts with spruced up-merchandising, attracting crowds of bargain hunters. Shopping for gently worn Halloween costumes? Check your local Goodwill store this month. Costume jewelry, books, even LPs are on the shelves at many Goodwill stores. In my area, when you donate your unneeded clothing or goods to Goodwill, you receive a 20% off coupon good on your next purchase in nearby Goodwill stores.
Although Goodwill has been part of the e-commerce movement for some time, local Goodwill groups are beginning to sell local merchandise online. Pre-owned stuff marketed in 21st century fashion!
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