More about Marketing to Millennials

So many marketing plans target Millennials that it's worth looking at some recent research about this key market segment.

• As shown in the Pew Research data at left, Millennials have a very positive view of the role of small businesses in America, and the role of technology firms. Millennials are, like the rest of the nation, not as positive about the upside-impact of national news media.

• Millennials are using their ever-ready smartphones for all kinds of functions, not just selfies but of course mobile banking as well.

• Loading prepaid cards with money to spend is another Millennial behavior. 

• Eating out -- but at distinctive fast-casual places -- is part of the Millennials' routine.

• Personality is a big part of the appeal to Millennials when they consider foods and beverages. No big, boring, bland corporate stuff backed by conventional advertising, please.