What Do Companies Say About Their Mission?

Not every company has a mission statement publicly available, but most major corporations post a vision and statement of values for the world to see. Here are some samples of what big companies say about their mission, which in turn drives business strategy, marketing management, and every aspect of operations.

Procter & Gamble writes about its vision this way: Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires P&G people to make a positive contribution every day. Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners. And Our Principles articulate P&G’s unique approach to conducting work every day.

Unilever writes about its purpose and vision: Our Corporate Purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact." Unilever is committed to supporting sustainability and providing our consumers around the world with the products they need to look good, feel good and get more out of life.

Starbucks writes about its vision: To inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time. With our partners, our coffee and our customers at our core, we live these values: [culture of warmth/belonging, courage to challenge status quo, transparency and dignity, accountability]. We are performance driven, through the lens of humanity.


L.L. Bean writes about its values: The values that the company's founder, L.L. Bean, was raised to believe in were simple and deeply ingrained. Nature is something to be revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not just a saying, but a way of life.

McDonald's writes about its values: Everyday all around the globe, McDonald's is putting people, processes and practices into place to make better food, more sustainable sourcing, happier people, a stronger community and a healthier planet.

PepsiCo writes about its mission: As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.