Sunday, May 29, 2016

Brand Rankings in 2016

So many ways to rank brands! Some authorities rank on the basis of brand value, some on the basis of performance, and on and on. In Fortune's recent listing of world's most admired companies, the top three were well-known US brands:

  1. Apple
  2. Alphabet (you know, Google's parent)
  3. Amazon

Here's a selection of how other sites rank US brands of various sorts.
  • Consumer Reports ranks vehicles here.
  • US News & World Report ranks vehicles in four categories (cars, trucks, SUVs, luxury) here.
  • Kelly Blue Book ranks car brands on the basis of image and value here.
  • Laptop magazine ranks the top laptop computers here.

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