"Coupons and Savings in Your Neighborhood" - NOT

clipped from www.valpak.com Coupons and Savings in Your Neighborhood

Do you get Valpak in your mail box? I do, and often the envelope is filled with offers from restaurants, stores, and businesses that are nowhere near my neighborhood.

That's one of the pitfalls of segmenting by ZIP code -- it sometimes wastes the money of businesses that pay for Valpak to deliver their ads to "local" households. It also discourages consumers (like me) from tearing the envelope open to page through the offers.