Thursday, July 2, 2009

Aston Martin's Cygnet

Aston Martin, known for high-end, high-performance cars, is steering toward the super-compact commuter car market with its new Cygnet, due to launch in 2010.

What's especially interesting is that this car will be based on a Toyota small-car platform and feature Aston Martin styling cues.

Can Aston Martin appeal to buyers seeking super-compact cars at a super-compact price (reportedly less than $30,000)? “Small is beautiful these days,” says Aston Martin's CEO. “We have to move on from the preconceived ideas regarding what Aston Martin is about.” But can consumers move on? What will Cygnet mean for the Aston Martin brand (and for Toyota)?

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