Fandango ads make me smile--and are instantly recognizable, a plus for brand awareness. The site features many trailers for upcoming movies and clips from movies now in the theaters. And customers can personalize the site in several ways (My Fandango) or design a custom gift card. With the Oscars just days away, Fandango has a special section (and sweepstakes) for that too. Fans (that means movie goers) can vote for their favorite movies at Fandango, too. All in all, good customer engagement.