Friday, February 20, 2009

Allergies and Fast Food

How do fast-food marketers help customers with allergies stay safe? Burger King publishes an interactive list of food allergens (wheat, milk, etc.) and shows which of its foods contain which allergens. McDonald's lists ingredients in its products and sends customers to a food allergy site for more info. Wendy's lists menu items without gluten and other details. Dunkin' Donuts says any of its products may contain peanuts or other allergens and refers customers to specific nutrition information. If Starbucks addresses this issue, it's not evident on its website.

Millions of people live with food allergies--up to 6% of youngsters and more than 3% of adults. Having reliable information on fast-food ingredients is really a matter of life or death for these customers. See the Food Allergy & Anaphylaxis Network for more info.

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