Thursday, February 5, 2009

Twitter Metrics

Yes, you can count the number of Twitter followers and the number of following. But wait, there's more! Tweeple Twak helps you determine where your followers are, how influential they are, why they stopped following you, etc.

My question: Just how valuable are these numerical metrics? Numbers sound good but so did eyeball counts. And how "influential" a follower is depends on the audience, no?

IMHO, Twitter's power is not mainly in numbers but more in content and utility. It's a great way to know what customers are saying about you, reach out to help customers in a more immediate way, let customers know what's happening. Content analytics are at least as important as number of followers in terms of marketing metrics. And there are some companies doing Twitter conversation analysis. So numbers are nice, content analysis is better.

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