Tuesday, January 20, 2009

Hydrox Hits 100


Hydrox vs. Oreo? Hydrox sandwich cookies disappeared for some time but Kellogg recently brought them back with special marketing support (and an updated, healthier recipe). A quote from Kellogg's news release:

"Limited Edition 100th Anniversary Hydrox cookies will follow the original, beloved Hydrox cookie recipe, though they will contain zero grams trans fat per serving."

Not all repackaging projects turn out well. In this case, the new anniversary packaging is a good way to call attention to an old product. Instead of "new, improved" or "new packaging, same great taste," the message is "celebrate 100 years of Hydrox." Why not?

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