Wednesday, January 7, 2009

Inaugural souvenir from USPS

So much of the merchandise on display in post offices is outdated (bearing images of 30-something-cent stamps, for instance). Almost no items have a price tag, either, so customers have to wait on line to ask before they make up their minds. I wish the USPS would get out of the merchandise business, which it doesn't understand, and concentrate on letter and parcel delivery.

This inaugural souvenir is, however, a good fit for the USPS: It's a special "mailing" reminder of an historic event that will draw many millions of viewers in person and on TV. I particularly like that it's being sold online.

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