Friday, January 16, 2009

Dell Gets Social Media Marketing

I'm always interested in Dell's marketing, not just because I write about it but also because I buy its products. I recently discovered its YouTube channel and found a number of interesting videos, including this 50-second one (without narration) that shows how a customer suggestion submitted to Dell's IdeaStorm site was transformed into a product feature. Customers talk, Dell listens--that's the message.

Dell learned its lesson after the Dell Hell crisis. Now Dell people blog, they're on Twitter, they're on YouTube.
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