Sunday, January 11, 2009

Backstage 101 in Sony's Online Learning Center

Got questions about digital photography, digital videos, PC tech, or home entertainment tech? Get answers at Backstage 101, Sony's Online Learning Center with free (yes, free) how-to courses in bite-size modules (complete with quizzes). Q&A and discussion forums reflect the high level of the course content and the attentiveness of the instructors.

This is the kind of extra support that makes Sony customers so loyal--and encourages non-customers to add Sony to their consideration set. The whole idea is a definite marketing plus for savvy Sony.

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