Buckle Bucks Downward Trend

BusinessWeek says that Buckle, a retailer serving 15-25-yr-olds, is doing very well despite the economy that's taking down many store chains. Its merchandising strategy is to have different colors and styles in replacement stock shipments so customers don't see their choices on everybody else. Customers want to be individualistic yet wear the same fashions as their best buds. Makes sense (cents!).

clipped from www.buckle.com