Nokia's Viral Marketing

Here's a link to a quick commercial on YouTube UK for Nokia. It's part of a promotional campaign that includes field marketing (personal contact with consumers in offices, stores, on the street, etc), prizes, and more. OK, the magic trick looks a bit lame if you know how it works, so don't read any of the comments till you watch.

Visit Unruly Media's Top 20 Viral Videos to see other popular commercials that have gone viral around the world.