Thanks to Valeria Maltoni of Conversation Agent, you can download a free ebook (in .pdf format) about social media marketing trends in 2009. She asked 12 experts about how, exactly, marketers can use and should use social media.
They responded with great advice (in just 30 pages!). Three quick quotes:
- "Start with measurement, create content for the open Web and for mobility"--Matt Dickman
- "Goals absolutely must be built on business objectives"--Amber Naslund
- "The foundation and core of what social media is, consists of the five C's. Conversation, community, commenting, collaboration and contribution"--Mike Fruchter