Saturday, January 3, 2009

Applying Science to Marketing

The NY Times reports on a new neuromarketing venture to analyze the way people mentally process public service ads.

What a wonderful idea--using neuromarketing to fine-tune PSAs so they capture attention, touch people intellectually and emotionally, and have a better chance of affecting attitudes and behavior.

Watch for new, improved messages, even better than the old standby taglines "This is your brain on drugs" and "Only you can prevent forest fires."
clipped from www.nytimes.com

A Neuromarketer on the Frontier of Buyology


After viewing ads on obesity, a consumer is given food choices: healthful or not. The prefrontal lobe, in crosshairs, shows new activity. Did the message get through?

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