Sunday, March 15, 2009

Heinz Toasts the Steelers

Heinz, which owns naming rights to Heinz Stadium in Pittsburgh, has introduced a limited-edition commemorative 6-pk of ketchup celebrating the Pittsburgh Steelers' Super Bowl championships. Good idea for one of the world's best-known brands to make the most of its PA connections and link with the Steelers' victories in one of the world's best-known sports events. True fans will want the ketchup for BBQ season and beyond.

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