Sunday, March 22, 2009

Red Marketing for a Cause

Noticed those red products, red packaging, red ribbons, red credit cards in stores and online? It's time for (RED), the fundraiser to stamp out AIDS in Africa, a chance to do good by going shopping.

Here are some of the (RED) activities going on right now, linked to the JoinRed site.

In the UK, American Express offers (RED) Card. For every purchase on a (RED) Card, Amex donates to the Global Fund.Apple offers special PRODUCT (RED) iPods, iTunes gift cards, and other products. A portion of the purchase price is donated to the Global Fund. Put some purchasing power on your Starbucks (RED) card and every time you use it to buy a latte or breakfast at Starbucks US/Canada, 5 cents will go to the Global Fund.
Also red--for a slightly different cause--was Red Nose Day, held by Comic Relief every other year to raise money to fight poverty. Local Red Nose "Funny for Money" events culminate in a seven-hour star-studded telethon that this year raised more than 57 million pounds (about $80 million) for poverty charities. Go RED!

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