Here are some unusual brand extensions that IMO seem too outlandish to last.
- Disney Farm Fresh Eggs. This is the real commercial, not intended as an Easter promotion. Many people (incl me) pay extra for local farm eggs or organic eggs. But Mickey Mouse eggs? What does this do for the brand or how does the brand help the eggs?
- Six Flags Roller Coaster Cuts. Sounds like fun but remember what Mom said about running with scissors? Another question: Why use the Six Flags brand when you can just call the company "Roller Coaster Cuts" and leave it at that?
- Yankee Sod. Grass seed from the same company that supplies Yankee Stadium (DeLea Sod, pictured above). Will this fly with Mets or Seattle Mariners fans? At least the benefits have some relation to the brand. Does this mean your lawn won't last till the pennant championship?