Now Mod Systems is pushing MOD in retail stores, with music, movies, TV shows, and other entertainment available for downloading onto SD chips from retail kiosks. (Here's a brief video clip.) With smart phones ever more popular, this idea seems more appealing than burning a DVD while customers wait (or remote ordering for later delivery). As this interview indicates, Toshiba, pushing its SD technology, has invested in Mod Systems.
However, I believe the challenge will be achieving volume from the in-store delivery format. Consumers have multiple options for immediate gratification, including: swapping digital music files; nearly ubiquitous availability of video on demand and DVR; and instantly viewable movies from Netflix and others. Going to a store to get media on an SD chip seems much less convenient. Shoppers, in short, are too limited an audience to make this a big winner, IMHO. What do you think?